From Boing Boing:
A Brazilian newspaper aired a commercial comparing bloggers to monkeys — as in, “if you read those stupid blog things instead of real newspapers, you’re reading junk written by monkeys.” Jose Murilo thinks the whole campaign is just linkbait: piss off bloggers, bloggers link to you, you get readers and traffic (note that this post does not contain the name of the newspaper or a link to it).
Original link here.
The video was a commercial to attract people to access a newspaper’s website. At least it was not a statement made by a politician, who has blogger friends. Still, the idea sucked IMO.